Content Designer

Content Designer: Content & SEO Specialist with UX Design Expertise

Role Summary

We are seeking a Content Marketing Designer skilled in content strategy, SEO, and user-centered design to optimize user journeys and drive engaging, impactful digital experiences. This role involves guiding content creation across web and app platforms, ensuring that every touchpoint resonates with customers, aligns with brand values, and enhances conversion. You’ll work collaboratively with UX designers, marketers, and product teams to continuously refine and elevate our digital experiences.

Key Responsibilities

Content Strategy and Development

Design, analyze, and create digital content solutions to enhance user journeys and deliver seamless, high-impact experiences across all customer segments.

Lead content design efforts for web and app platforms, incorporating UX writing best practices and aligning with brand values and content strategy.

Craft relevant, accessible, inclusive, and engaging content that resonates with user psychology, meeting customers’ needs while driving conversions.

User Experience Optimization

Plan, test, and optimize content across channels using data, insights, and customer feedback to refine the user experience continually.

Organize recurring customer tests, A/B testing, and user feedback sessions to validate assumptions and enhance the effectiveness of digital interfaces.

Collaborate closely with UX, design, and product teams to ensure content flows smoothly across the user journey, supporting omni-channel engagement.

Performance Analysis and Improvement

Define, track, and report on performance KPIs, ensuring that the content strategy supports conversion goals, call deflection, and customer satisfaction (NPS) targets.

Continuously monitor digital interfaces and optimize based on customer feedback, usage metrics, and performance indicators.

Skills Required:

• SEO knowledge

• UX Research 

• Figma 

• Wireframing 

• Content Square 

• Other: stakeholder management & agile

What You’ll Bring

A deep understanding of digital content strategy, SEO, and UX design principles.

Strong analytical skills, with experience using data and customer insights to inform content decisions.

Experience with A/B testing, user research, and content performance metrics.

Excellent communication and collaboration skills, with the ability to work cross-functionally in a dynamic, fast-paced environment.

A customer-centric mindset and a passion for enhancing digital experiences.

Languages:

Trilingual or EN (Mandatory) + NL or FR