SEO Specialist

Freelancer Opportunity - 6 months contract with possible extension

Location: Brussels, Belgium

Join Our Team as a Content Designer: Content and SEO Specialist & User Experience Designer!

Are you passionate about creating content that ranks and converts?

Join us to design high-impact, multilingual digital experiences using the latest in generative AI and SEO strategy.

Your Mission

As an SEO Content Designer, you’ll craft compelling, multilingual content that’s optimized for search engines, tailored to user needs, and aligned with our brand voice.

You’ll work at the intersection of content strategy, UX design, and AI-powered optimization. Collaborating closely with UX designers and marketers, you?ll help drive traffic, engagement, and conversions across Proximus.be.

Roles and responsibilities

Design and create digital content and landing pages to support campaigns, enhance user journeys, and deliver impactful digital experiences.

Build visually appealing and user-friendly landing pages using your CMS.

Develop and design engaging content that aligns with our brand voice and marketing goals.

Lead and shape digital content design for web, collaborating closely with UX designers and marketers, and considering UX writing practices.

Ensure content aligns with our experience vision, design principles, content strategy, and brand values.

Plan, analyze, and produce content and product copy that is relevant, easy to understand, accessible, inclusive, and conforms to the brand style and tone of voice.

Understand user psychology to translate product specifications into customer needs, engaging customers and increasing conversions.

Ensure a consistent user experience across all touchpoints.

Continuously improve the Proximus.be website for all segments to drive organic traffic, generate online conversions, reduce call volumes, and achieve NPS targets.

Conduct user research and analyze data to understand user behavior and optimize content for better user experience and conversion rates.

Organize recurring customer tests and A/B tests to validate assumptions and continuously optimize digital interfaces.

Define and monitor usage performance KPIs, making necessary updates to steer improvements.

Use data, insights, and research to make informed content and design decisions.

Monitor customer feedback and metrics to optimize the user experience.

Utilize AI tools and technologies to enhance content creation and optimization.

Ensure all content is SEO-friendly and optimized for search engines.

Monitor SEO trends and apply insights to keep content competitive.

Stay up to date with industry trends and best practices in copywriting, UX design and AI applications.

Keep an active watch on SEO trends and best practices to ensure content remains competitive.

Leverage generative AI to draft multilingual content, accelerate ideation, and personalize user experiences.

Use AI-powered analytics to identify content gaps, predict user behavior, and guide SEO strategy.

Integrate AI-assisted UX writing tools to ensure tone consistency and improve readability across segments.   

Your daily adventures:

Create landing & product pages based on templates

Generate and refine SEO-optimized, conversion-focused copy in 4 languages using AI translation and content enhancement tools

Build webpages in our CMS

Analyze and improve SEO and organic traffic

Analyze performance to optimize pages by using tools as Adobe Analytics, Content Square, SEMrush?) and customer’s feedback

Propose AB testing’s and continuous optimizations.

Manage stakeholders.

Attend agile ceremonies (stand-up, sprint planning, refinement, demo)

Who you are:

You have minimal 3-5 year of proven experience as a UX Copywriter, Content Designer, or SEO specialist.

You are familiar with AI tools and technologies used in content creation and optimization

Knowledge of these tools is a plus:

Con tentful as a CMS

Figma as wireframe tool

Fig jam

Content Square as journey & zoning analysis tool

SEMrush, Search console as SEO tools

You have good knowledge of French OR Dutch AND English; able to participate and interact in a multi-language’s meetings.

You have an excellent mastery of UX & web copywriting in French and/or Dutch, English or German is a plus.

You are familiar with SEO best practices

You actively explore emerging AI tools and trends to continuously improve your content design workflows.

You understand the ethical implications of AI in content creation and apply responsible practices.

You are used to analyze metrics reporting

You are customers- and results oriented.

Open, you easily communicate and share information.

You have good creativity assets, to think out of the box and propose pro-active actions.

You are able to work independently and take responsibility.

Organized, you can work on multiple projects simultaneously.

You are a -true team player with excellent communication and coordination skills (extremely fit to work in a cross-functional large company context and to motivate others).

You are flexible and stress-resistant (with respect for deadlines and priorities).

You are familiar with scrum techniques and Agile project planning.

You will work collaboratively in a fast-paced environment.